EMBA电子商务论文：农安县发展电子商务的战略探析

硕士论文 2019-10-05 点击：

本篇EMBA论文目录导航：【题目】：农安县发展电子商务的战略探析【第一章】：农村电子商务发展策略研究导论【第二章】：企业战略管理与农村电子商务理论综述【第三章】：农安县电子商务发展理论分析【第四章】：农安县电子商务发展的战略选择【第五章】：农安县电子商务发展战略实施的推动与保障措施【第六章】：农安县推进电子商务发展的战略分析结论与参考文献

　　本篇EMBA论文摘要如下：

　　摘要：资料显示，2013 年 7 月 29 日，淘宝网发布《县域网购发展报告》，对全国包括县、县级市、旗、自治旗、自治县、林区和县级特区在内共计 2006 个县域地区网购数据的统计显示：2012 年，我国县域地区共有超过 3000 万人上淘宝购物，花费达 1790 亿元，比上一年增长了 87%;平均下来，每个人网购花费 5628 元，而一二线城市为 4700 元。从次数上看，2012 年前者一年人均网购 54 次，超过一二线城市的 39 次。

　　在当今电子商务蓬勃发展的形势下，县域针对农村的电子商务将是未来一个巨大的市场，通过电子商务的方式带动农村商品流通的发展以扩大内需、促进农产品销售和扩大消费都具有战略性的意义。

　　本文站在发展战略的角度，通过管理学中战略管理理论，根据企业集群战略理论、蓝海战略与红海战略等理论基础，针对当今电子子商务发展的多样商业模式分析，结合吉林省农安县电子商务发展的需求和区域特点，充分分析了农安县电子商务发展中存在的信息短板、物流短板、交易短板、人才短板、金融壁垒等诸多问题，阐述了解决以上问题的思路，以整合原有资源和提升现有资源的方式解决短板问题，论证了农安县电子商务发展对县域经济发展的重要意义和可行性，得出了如何发展农安县电子商务发展的具体办法，通过政府引导和扶持，以区域经济为核心，建立限于电子商务平台与淘宝、亚马逊、京东商城等全国性龙头电商对接，建立电子商务孵化基地鼓励青年农民创业，培训人才，建设 BTC、CTC、OTO（线上线下）交易、电子支付、物流等县域电子商务完整体系。

　　关键词：农村电子商务物流

　　Abstract

　　According to information displayed, Taobao released a “county region onlineshopping development report” on July 29, 2013, the online shopping data from towthousand and six county region all of the country including counties,county-level cities,flags, autonomous banners, autonomous counties, forested areas and at the county level,d.c. suggest that there are more than 30 million people buy online in these areas in 2012,spent 179 billion yuan, up nearly 87 percent on the previous year. The average personspends five thousand six hundred and twenty eight yuan on online shopping, but onlyfour thousand seven hundred yuan in most tier one and tier two cities. Also 54 timesonline shopping per capita in county region compared to 39 times in most tier one andtier two cities.

　　In today's situation of vigorous development of e-commerce, the county region willdevelop rural e-commerce which would be a huge market in the future. It will alsomobilize the circulation of rural commodities by means of e-commerce in order toexpanding domestic demand, sales promotion on rural commodities and expandconsumption, all of which are of strategic significance.

　　Based on strategic management theory, the theory about enterprises cluster, blueocean strategy and red ocean strategy. This paper stands on the point of developmentstrategy to analyze multiple business models of today's ecommerce development andtake Nongan county of Jilin province for example, making comprehensively analysissuch problems as shortcomings in information, logistics, transaction, talent as well asfinancial barriers according to its demand and regional character of e-commercedevelopment, and then it spells out some ideas to solve the problems above, forinstance, integrating original resources and upgrading available resources. According toits economic significance and feasibility of e-commerce development in nongan county,we can work out concrete measures such as government guidance and support, buildingcounty level e-commerce platform to collaborate with some leading e-commercenationwide as Taobao, Amazon, Jingdong Mall. Establishing e-commerce incubators toencourage youth startup, talent training and setting up a complete system of countylevel e-commerce in terms of BTC, CTC, OTO transaction, e-payment and logistics.

　　Keywords:Country e-commerce logistics

　　论文摘要

　　英文摘要

　　第 1 章导论

　　1.1 选题背景及研究意义

　　1.2 研究内容及研究方法

　　1.3 研究的创新点

　　1.3.1 制约农业电子商务发展关键问题的解决方案

　　1.3.2 电子商务模式的区域性与可复制性

　　第 2 章理论综述

　　2.1 企业战略管理理论的发展概述

　　2.1.1 企业集群战略理论